MicroAge, Inc.

MicroAge MicroAge, Inc started as a storefront in Tempe, Arizona in 1976 selling personal calculating machine kits to hobbyists. During their first category of operation, fonethers Jeff McKeever and Alan Hald exchange $1.5 million worth of calculating machine kits, priced at under $1,000 each. 20 forms later, revenues exceeded $3.5 billion dollars, while the business evolved from a computer store to a master reseller and a right prison term integrator of information technology products. MicroAge continually reinvented itself and its business with an entrepreneurial spirit about companies of its size cannot enjoy. MicroAge thrives on the theory that umteen of its fiercest competitors can also be its scoop come out of the closet clients. The case provided an elegant vehicle that helped me understand the opportunities and risks that are colligate to electronic art and the Internet. yyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy circumstance and Organizational Context: 1. Ba ckground: Original follow The Byte Shop was formed in 1976 by Jeff McKeever and Alan Hand as a hobby oriented computer shop concentrate on selling microcomputer kits. all over the next tierce years the community expanded speedily opening redundant stores and selling via e-mail in the US and abroad. An aggressive evolution plan hampered by a knotty economy in the early 80s give uped in loser in 1981. The company was reformed in 1983 as MicroAge Inc.

Bailed out by an investor, MicroAge go along their focus on the ample service approach, but today focused on gaining relationships with unified desk drop dead computer suppliers (I BM, Compaq, apple and HP). Strategy worked!! By 1998 MicroAge was a Fortune 300 teaching Technology distributer and Master Reseller with 4.4 Billion in revenues and 3000 employees as of 1997. Company however run by founders. Jeff McKeever named one of top 25 most influential executives in the computer effort each year from 1985-1997. 2. Services: Currently MicroAge has five lucid business units. A Distribution Group, Integration Group (high end IT... If you want to tick a full essay, order it on our website: BestEssayCheap.com

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