Steroids for Medical Use - 1188 Words

If someone did something, they probably enjoy it and relish what they do, so naturally they would want to improve. For some, the desire may be so strong that they could consider doing an illegal substance. Everyone has most likely heard of steroids and wonder what they are. Steroids were first found naturally from hormones. (E) Later could be made into a synthetic drug. The most known steroids are anabolic and cortisone steroids. (D) This means it can be created in a science lab. Steroids can be taken either orally or injected directly into the muscle. (C,D) So someone could take steroids by a pill or inject a liquid via needle. Some side effects of steroids can be reverse easily, by just stopping to use the drug. (D) Steroids were first used in World War Two. Steroids were used to increase aggression in older Nazi soldiers. Steroids would increase aggression due to something known as â€Å"’roid rage† which makes the user angry. They were not only used on soldier, but also used on P.O.W. (E) Prisoners were given steroids so they would be stronger, making them live a little longer and to increase production in forced labor camps. Steroids are used for many different reasons, even to this day. Steroids are used for many different reasons because of such benefits as medical use; increase of strength or for athletics. Steroids have been used for medical reasons, including treatment of a health issue or just to help a sufferers deal with illnesses a little easier. First of all,Show MoreRelatedDon t Confuse Anabolic Steroids With Corticosteroids1561 Words   |  7 PagesDon t confuse anabolic steroids with corticosteroids, warns physiatrist Kenneth Mautner, MD, of Emory University. Anabolic steroids are used to build up muscle. Corticosteroids are used to dampen overactive immune responses and reduce swelling. Anabolic steroid use is illegal and banned by professional sports organizations and medical associations. In spite of this, some athletes continue to take steroids because they think it gives them a competitive advantage. As seen in the high-profile casesRead MoreAnabolic Steroids Have On The Body1637 Words   |  7 Pagesandrogenic steroids are a synthetic version of testosterone which one injects into the body. There are many different types of steroids however the most commonly abused are stimulants, HGH (Human Growth Hormone), diuretics, and testosterone. Although the body naturally produces testosterone many athletes, especially bodybuilders, take steroids to increase lean muscle mass, strength, and performance. Anabolic androgenic steroids are a controversial topic within sports. The main concern with steroids areRead MoreEssay about The Use of Steroids in Sports1299 Words   |  6 Pageswhat has sparked steroid use in sports and stimulated numerous controversies over the sub ject. The use of steroids is an unfair training method for sports. Unfairness is contrary to laws, marked by deception, and unethical. When the legality, lack of work and advantageousness, and cheating are examined it is easy to see how steroids are extremely unfair in more than one way. nbsp;nbsp;nbsp;nbsp;nbsp;First of all, the use of steroids is an unfair training method because steroids themselves areRead More Steroids a Dangerous Game Essay949 Words   |  4 Pages What are steroids? Steroids are a drug that are mainly used by people who are involved in sports. They are also used by people who are affiliated with making themselves stronger.Steroids are drugs that are injected into the body, usually through the anus with hypodermic needles.The drug is chemical hormone. Steroids control growth, metabolism, and blood chemistry. The two main kinds of steroids are corticosteroids and sex steroids. nbsp;nbsp;nbsp;nbsp;nbsp;Corticosteroids are released byRead MorePerformance Enhancement Drugs For American Sports1493 Words   |  6 Pagesare unhealthy. However, not all performance enhancement drugs are hurtful. The real issue of performance drugs is medical need versus physical want. Moreover, performance-enhancement drugs should still be allowed but with restrictions. The first issue of performance-enhancement drugs (PED) and probably the most recognized PEDs are the use of anabolic steroids.†Ã¢â‚¬ ¦anabolic steroids may provide distinct benefit in size, strength, and stamina† (McCloskey). Anabolic agents are those that promoteRead MoreAnabolic Steroids Should Be Banned844 Words   |  4 PagesAnabolic Steroids are used to decrease inflammation and reducing the activity of the immune system. Steroid drugs are a class of synthetic compounds that act to mimic hormones that occur naturally within the human body. There are three types of steroids anabolic, androgenic and corticosteroids. Androgenic steroids and corticosteroids are used to treat many medical conditions. Anabolic steroids can also be used to treat medical conditions but those are also the kind that are often abused by some athletesRead MorePed in Sports1082 Words   |  5 Pagesbody in different ways, such as enlarging muscles or increasing the blood’s ox ygen-carrying capacity. Despite these apparent benefits, the use of such drugs is considered both competitively unethical and medically dangerous. Most performance-enhancing drugs are outlawed by organizations that govern major amateur and professional sports. II Purpose The use of substances to improve athletic performance is not a new phenomenon. There are stories dating back thousands of years regarding athletesRead MoreShould Marijuana Be Banned?951 Words   |  4 Pages Botox, Steroids, etc all these are harsh substances that though they have their positive benefits, when they are consumed, negative effect is far worse than anything else. People desire to look their best, some go on diet, some exercise, while others use amplifiers or work out energizers. Substances known aiding effective work are protein shake and smoothies, but in order to get faster result some people take steroids. Athletes make news and sports headlines, because of the illegal use of steroidsRead MoreEssay about Steroids in Sports: Right or Wrong?947 Words   |  4 PagesSteroids in Sports, Right or Wrong? â€Å"We have to make some radical move to get the attention of everyone. Cheaters cant win and steroids have put us in the position that its OK to cheat.† (Lou Brock). Steroids in professional sports has became a major issue and has yet to be justified. Steroids boost the intensity of the game and provide the athletes with more agility and skill to play the game, but should it be fair to allow them? This would give some players an advantage in their sport overRead MoreAnabolic Steroids Should Be Banned1348 Words   |  6 PagesSteroids, more specifically anabolic steroids, are drugs that can be legally prescribed or taken illegally, to boost strength and increase athletic performance. They are based off of the hormone testosterone. On the street where the drug is sold illegally, the common slang names are â€Å"arnolds†, â€Å"gym candy†, â€Å"pumpers†, â€Å"roids†, â€Å"stackers†, â€Å"weight trainers†, and â€Å"juice†. Steroids have a long, long history, especially in regards to sporting events. Anabolic steroids were not really used worldwide until

The Pros and Cons of a Managed Health Care System

Introduction A Health care system of any country is an important consideration for the purposes of the overall development. One of the most important and essential feature of the human body is the health and the systems. In the same manner, proper management is also necessary. Furthermore, all the countries of the world have few targets and achievements to be made. On the other hand, it should also be noted down that, economic development and social welfare the two most are the two important factors. Economic welfare is connected with the increase in the wealth of the people at large (Niles, 2011). The more economic prosperity the greater is the amount and degree of welfare generated and the likeliness in people is welcomed. However, social welfare is one of the major objectives of the nations. Along with this, it should also be noted down that, the government of all the countries and states should focus on the social welfare of the people where people live. It is again true that happiness f ollows good health. In this way, health is a very important consideration for all the economies of the world (Yih, 2011). Apart from this, it is also analyzed that, in order to ensure proper social welfare amongst the members of the society, there is an increasing consideration towards the issue of health in all the major economies of the world. The matter has been taken up more seriously in the recent times by the people and the government at large, because of the risingShow MoreRelatedWhat Is Managed Care?1462 Words   |  6 Pages What is managed care? According to the Oxford English Dictionary, managed care is â€Å"a system of health care in which patients agree to visit only certain doctors and hospitals, and in which the cost of treatment is monitored by a managing company.† Managed care is a variety of techniques designed to essentially reduce the cost of providing health benefits and advance the quality of care. In the United States alone, there are various managed care programs, that span from less restrictive to more restrictiveRead MorePresident Lyndon B. Johnson1143 Words   |  5 Pageschange for a health care system that required help. He signed into law a bill that would provide health care for retirees, the disabled and the poor. The health coverage led to Medicare and Medicaid under Title XVIII of the Social Security Act to provide health insurance, (CMS. Gov., 2015). Likewise on March 23, 2010, President Barrack Obama signed the Patient Protection and Affordable Care Act into law. Although it was a victory to some, it too would not only provide health care coverage toRead MoreUs Healthcare Plan Vs. Uk Healthcare909 Words   |  4 PagesUS Healthcare Plan vs. UK Healthcare Plan While it s difficult to estimate the exact number of Americans without health insurance at any given moment, most credible sources place this figure at between 40 and 45 million. In other words, one American in seven lacks even basic health insurance coverage (How Many Americans Really Do Not Have Health Insurance? n.d.). The responsibility of an average American today, is to obtain healthcare insurance through private insurance, employer benefits, orRead MorePros and Cons of Managed Care955 Words   |  4 PagesPros and Cons of Managed Care Some of the pros for managed care are; Preventive care — HMOs pay for programs, they are set up and are intended at keeping one healthy (yearly checkups, gym memberships, etc.)The idea is, so they won t have to pay for more costly services when and if one gets sick. Lower premiums — Because there are limits set as to which doctors one can see and when one can see them, HMOs charge a premium and usually they are lower premiums. Prescriptions — As part of their precautionaryRead MorePros and Cons of Healthcare999 Words   |  4 PagesPros and Cons of Managed care Written by Hassel Hamilton University of Axia Introduction Everyone knows what it is like being sick and cannot afford to see a doctor because of high cost of healthcare well I suggest that we take a look into the mirror and see the reflections of the Pros and cons of managed care , and traditional insurance before Making a change . Managed care Read MoreComparison : Learning From The Us And New Zealand Essay1413 Words   |  6 PagesHealth care system in comparison: Learning from the US and New Zealand New Zealand and the United States put a great deal of attention to their health care where they share some similarities, as well as differences. Both countries similarly focus on a better number of covered individuals on order to create an enrolled population. However, both countries are the example two significantly different health care approaches regarding their service scope, benefit, and financing sources. This essay triesRead MoreGatekeepers Pros and Cons Essay1329 Words   |  6 Pagesgatekeeper is a primary care provider who acts as an agent for patients. They coordinate medical care so that patient receives appropriate services and also provide referrals to specialists. Typically, primary care physicians include family practitioner, generalist physician and pediatrician. Ideally, gatekeepers are much like family doctors, they focus on the health of the person as a whole instead of a single organ. They help emphasize prevention care and establish appropriate health screening based onRead MoreManaged Care vs Traditional795 Words   |  4 Pages| Managed Care Vs Traditional Insurance | By Iris Miranda | | Iris Miranda University of Phoenix HCA 230 January 23, 2011 Della McMillon Presently in the United States there are several different health care plans and the decision to accept Managed Health care plans become difficult. Managed care is the most utilized form of health insurance in the United States for it provides cost that is efficient versus paying for servicesRead Morehealth insurance matrix HCS/235 Essay637 Words   |  3 PagesMaterial Health Insurance Matrix As you learn about health care delivery in the United States, it is important to understand the various models of health insurance to develop a working knowledge as you progress through the course. The following matrix is designed to help you develop that knowledge and assist you in understanding how health care is financed and how health insurance influences patients and providers as important foundational information for your role as a future health care workerRead MoreHealthcare Systems And The United Kingdom1547 Words   |  7 Pagesbetween the healthcare systems of the United States and the United Kingdom and expands on what that means for the health and wealth of the citizens of these countries. The U.S. and the U.K. are two different countries with two very different healthcare systems. The U.S. healthcare system is the Affordable Care Act, (ACA) and is the attempt by the U.S. to provide affordable healthcare coverage. he U.K. healthcare system is publicly financed and mana ged by the National Health Service, (NHS). The U

Claude Monet1 Essay Example For Students

Claude Monet1 Essay Claude Monet was born in Paris, France on the 14th of November 1840. When Monet was 5 he moved to the town of Le Havre for the majority of his youth. Monet was considered to be undisciplined and unlikely to make an achievement of his life by his parents and teachers. His father owned a wholesale grocery that Monet showed no interest in inheriting. He was only interested in painting. By the age of fifteen he was receiving commission from his works. He later grew to become one of the greatest influential impressionist painters of all times. Monet was the leader of the impressionist movement. He influenced art by trying to paint his personal spontaneous response to outdoor scenes or events. Earlier artists had also painted outdoor studies rapidly, almost in shorthand. They used such studies as â€Å"notes† for more elaborate pictures painted in the studio. Monet was the most important of the artists who first allowed their initial impressions of outdoor scenes to stand as complete works. Monet painted directly from the object in order to record visual sensation more accurately. He was especially concerned with the effect of outdoor light and atmosphere. Impressionists recorded their own sensations of color, and the outlines and solidities of the world as interpreted by common sense melt away. The impressionist emphasis on the prime reality of sensation in the process of apprehending nature or the world had its parallel in the work of contemporaneous scientists, philosophers of science, and psychologists who asserted that reality is sensation and that knowledge could be based only on the analysis of our sensations. The Impressionists sought to create the illusion of forms bathed in light and atmosphere. This goal required an intensive study of outdoor light as the source of our experience of color. Shadows do not appear gray or black, as many earlier painters thought, but seem to be composed of colors modified by reflections or other conditions. In painting, if complementary colors are used side by side over large enough areas, they intensify each other, unlike the effect of small quantities of mixed pigments, which blend into neutral tones. Although it is not strictly true that the Impressionists used only primary hues, juxtaposing them to create secondary colors (blue and red, for example, to create purple), they did achieve remarkable brilliant effects with their characteristically short, choppy brush strokes, which so accurately caught the vibrating quality of light. Scientific studies of light and the invention of chemical pigments increased artistic sensitivity to the multiplicity of colors in nature and gave artists new colors with which to work. Special luminance was achieved by using new pigment colors like viridian green and cobalt violet (both invented in 1859) and cerulean blue (invented in 1860). These pigments, applied with newly available flat bound brushes, often were placed on the canvases covered with a base of white pigment (white ground), rather than with the brown or green tones favored by earlier artists. Monet had a fascination with light that led him to paint several series of pictures showing the effect of sunlight on a subject. The apparition of color challenged him everywhere: gardens, fields in bloom, cloud-mottled skies, and rivers with sailboats, seaside resorts, and rocky coasts. For example, Monet painted the view of a cathedral and also a haystack under changing atmospheric day to explore the optical effects of changing light and color. In 1883, Monet settled in Giverny, there he purchased a home in the country. Here he painted the garden scenes and the well-known water lilies. Monet carried the color method furthest. .uaad90eea01b53a999555bb69685148fa , .uaad90eea01b53a999555bb69685148fa .postImageUrl , .uaad90eea01b53a999555bb69685148fa .centered-text-area { min-height: 80px; position: relative; } .uaad90eea01b53a999555bb69685148fa , .uaad90eea01b53a999555bb69685148fa:hover , .uaad90eea01b53a999555bb69685148fa:visited , .uaad90eea01b53a999555bb69685148fa:active { border:0!important; } .uaad90eea01b53a999555bb69685148fa .clearfix:after { content: ""; display: table; clear: both; } .uaad90eea01b53a999555bb69685148fa { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uaad90eea01b53a999555bb69685148fa:active , .uaad90eea01b53a999555bb69685148fa:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uaad90eea01b53a999555bb69685148fa .centered-text-area { width: 100%; position: relative ; } .uaad90eea01b53a999555bb69685148fa .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uaad90eea01b53a999555bb69685148fa .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uaad90eea01b53a999555bb69685148fa .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uaad90eea01b53a999555bb69685148fa:hover .ctaButton { background-color: #34495E!important; } .uaad90eea01b53a999555bb69685148fa .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uaad90eea01b53a999555bb69685148fa .uaad90eea01b53a999555bb69685148fa-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uaad90eea01b53a999555bb69685148fa:after { content: ""; display: block; clear: both; } READ: Vietnam War - The Vietnam War Essay Monet called color his â€Å"day-long obsession, joy and torment.† One among many successful results of his obsession with color is the huge canvas Luncheon (Decorative Panel). A blaze of light, vibrating with granules of spectral color, transmutes a suburban garden into a sunburst, the picture giving off its own light. The radically eccentric composition places two ladies at the extreme upper right, and a small boy (the artist’s son Jean), at the extreme lower left, almost invisible in the bright glow from the tea-table cloth. The luminous space that opens up between the figures is a field fro the play of color particles,

The Weekly Article Analysis on Motivating the Aging and Youthful Workforces

The selected article for week 4 analysis was about improving the workplace or organizational culture by servicing the needs of both the new and old employees. The article by Falkenrath (2010) discussed important issues that need to be factored by all human resource units to ensure productive and long-lasting manpower.Advertising We will write a custom critical writing sample on The Weekly Article Analysis on Motivating the Aging and Youthful Workforces specifically for you for only $16.05 $11/page Learn More In its introductory bit, the author stressed that it is wrong for any company to come up with a similar set of needs and wants for motivating both the new and older generation employees. This is supported by the fact that the two sets of employees have varying needs and wants which ought to be captured separately. For instance, while new employees may find it appealing to work longer hours on higher salaries, older employees who have embraced a simil ar trend in their youthful state would prefer non-monetary rewards to appreciate their services at the workplaces (Stark, 2010). While giving the example of an aging and special group of the American population born in the period succeeding the World War II (Baby Boomers) which had witnessed an escalating reduction from workplaces, the article noted that there was need for the current management to understand the demographic factors such as age which were the root causes to the aging workers’ mass exodus from workplaces. This is gotten from the notion that this part of the aging workforce is still needed to reinforce the newly recruited workforce in effecting increasing business tasks. The article went ahead to provide a summary of the following as some of the factors that can be embraced in motivating an aging workforce. To start with, the article acknowledged the importance of adopting and embracing mentoring programs. These programs provide personal achievement to the ment or by allowing them to pass the acquired knowledge downstream to the younger workforce. Alternatively, these programs allow the learners to share their ‘new’ skills with the older generation thus enhancing the sharing of knowledge between the old and new generational workforce. Stark (2010) revisited that praising and recognizing good behaviors can also act as a motivating factor for the older generation. In addition, I also learned that retraining older workers in applications that keep on changing such as technological applications help in motivating and widening their knowledge base.Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This finding was supported in Stark’s (2010) article when he referred to it as the creation of excitement at workplaces. To him, providing training and getting workers involved in determining the company vision and set goals were key motivators. Tellingly, allowing workers to balance and properly utilize the time spent at work and attending to other aspects of life (commonly called work-life balance) is a critical consideration for employees’ success (Stark, 2010). According to Landy and Conte (2009), this has the cost of improving their physical health and well-being (p.365). Towards its end, the article stressed on the need of respecting the older employees by observing actions such as assigning them special projects to make meaningful contributions and not comparing their work habits with those of the energetic young force (Falkenrath, 2010). Another key point stressed in motivating either aging or new generational employees is the adherence to the Equal Pay Act of 1963 in the USA. This act calls on employers to offer equal wages to men and women working in the same job group (McKay, 2012). It was also a learning point when the article went ahead to clarify that unequal pay was justified in instanc es where the job in question offers unrelated or unequal skill, effort, working conditions and responsibilities matrix (McKay, 2012). References Falkenrath, B. (2010). Workplace culture: Motivating an aging workforce. Web. Landy, F.J. Conte, J.M. (2009). Work in the 21st Century: An introduction to industrial and organizational psychology. John Wiley Sons: USA. McKay, D.R. (2012). Equal pay for equal work: The Equal Pay Act of 1963. Web.Advertising We will write a custom critical writing sample on The Weekly Article Analysis on Motivating the Aging and Youthful Workforces specifically for you for only $16.05 $11/page Learn More Stark, P.B. (2010). What matters most to employees? Web. This critical writing on The Weekly Article Analysis on Motivating the Aging and Youthful Workforces was written and submitted by user Griffin Hurst to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Put My Soul Through The Ink Essay Example

Put My Soul Through The Ink Essay Example Put My Soul Through The Ink Essay Put My Soul Through The Ink Essay The curve of a smooth hip is nicely positioned in forepart of me, a warm, bang-up discharge of populating canvas draped in a pristine white towel. Merely to my right, on a polished chromium steel steel counter, is an array of carefully arranged colourss in little transparent cups. Of the 10 million colourss the human oculus can observe, fewer than 15 hundred have names. Some of these colourss are assorted to air from the nameless part. A wet three-base hit bladed razor sits beside accompanied by a semitransparent hill of crude oil gelatin which besides waits nearby. My baseball mitts are robins-egg blue. Firmly embraced in my right manus is a exactly tuned, custom-made brass line drive tattoo machine with the kinetic potency of a hummingbird about to take flight, and it all starts to do sense. Every square inch of the walls is covered in a heavy public violence of bright, writhing images of diabolic devils and perseverant Koi fishes. Everything is bombinating, the ambiance charged to detonate, like a claymore mine packed with acorns of thaumaturgy. In forepart of me this beautiful canvas suspirations, bespeaking her willingness to continue. There is a smooth pregnant chad in the crestless wave of her hip. A lone lentigo drives on her side. These characteristics will be my tableau for the following few hours. I ve spent my life fixing for this minute. Slowly taking a deep breath I take my first shot. Liing in forepart of me now stood a massacred piece of beauty with a jaggy Indian black colored line which resembled failure and deficiency of focal point. What had I done? I thought to myself. Master Mike was speedy to reassure me that aˆÂ ¦ it s merely an orange ; loosen up bro you are merely an learner. Plus pattern makes perfect followed up by a little chortle which settled me down. He advised me that it s best to travel take a breathing place after your first experience tattooing so that I could roll up myself. In today s society a batch of people tend to misjudge the profession of tattooing, one individual being my male parent. Many people who see person with tattoos instantly generate negative positions about the person. Most that choose to look into the psychological science of those with tattoos seem to tie in them as felons and analyze them like they are common animate beings in the coop. For many people, like my male parent, tattoos are Markss of machismo a signifier of look for crewmans, mobsters, rockerss and inmates with small significance outside of those subcultures. With this being said, these same people feel that tattoo creative person merely utilize this profession as a flower stalk caprine animal to their deficiency of instruction and failures in life. My Dad would ever advert how tattoo creative persons do nt hold the capacity to better themselves and society and would normally name people like this, nothing because harmonizing to him they will neer amount to anything in life. To exceed it off people like Dad would ever presume that tattoo creative persons do nt hold the slightest hint of what true art is. Was there some truth to what Dad said? Great work forces of the past one time mentioned that the celestial spheres frequently rain down the richest gifts on human existences, of course, but sometimes with munificent copiousness bestow upon a individual single beauty, grace and ability, so that, whatever he does, every action is so godly that he distances all other work forces, and clearly expose how his mastermind is the gift of God and non an skill of human art. Work force saw this in Leonardo district attorney Vinci, but I besides view this in Master Mike. Though this gifted creative person is an ex-gang member his degree of instruction exceeds those of the mean individual and leaves a permanent feeling to those who cross his way. During a conversation at his tattoo store, Inkfiend Art, located in Alhambra, CA, a ill-mannered parent had the nervus to inquire him What s the intent of tattoos, they re hideous and useless? Master Mike s stalky organic structure stood confronting in the opposite way of the adult female. A diabolic horned devil which covered the dorsum of his caput normally through off anyone who was nearing him from the rear, accompanied by Kanji letters that resided on the lower left side of his cervix which read Just Breath . The lone thing that people said lessoned Mike s intimidating visual aspect is his Super Mario looking moustache that everyone seemed to believe resembled his good sense of wit. In a corporate mode He so responded by stating that Tattoos are a signifier of art that expresses the creativeness, and imaginativeness of the single head. They can besides be viewed as a signifier of a lasting journal where 1s monumental minutes in life are captured, embraced and remembered. Not merely is Mike good educated but this Blood borne Certified Pathogen Artist exemplifies the best of traditional Nipponese culture-careful, punctilious, gracious, and respectful. Any tegument that is touched by Mike will ensue in the most precise, clean and perfect tattoos. Master Mike s store is curiously located in between a monolithic European manner church and the famously known Anita s Nails A ; Salon. Inkfiend Art is covered by polished oak brown, and burgundy ruddy pigment. At the pes of the of the Zen Portal old-timer cedar entryway door is a gilded Foo Dogg statue, but some would happen this to be rather amusing because this foo Canis familiaris had its work cut out for him due to all the inmates and evil that was already indoors. Though Inkfiend Art is little, you could order that concern is ever at its highest potency through the crystal clear eight-by-twelve pes window. This allowed foreigners to see canvases in the devising, and the warm atmosphere and regard that everyone was given when come ining Mike s tattoo parlour. At Inkfiend Art it s their end to supply the highest quality tattooing, piercing, and organic structure alterations in a safe, clean, friendly environment. You can come to us foremost and acquire an amazing tattoo or you can come to us subsequently and we ll repair up your messed up tattoo. Tattoo creative person, Ken Kawagoye, at Inkfiend Art stated. The lone grounds Ken states this for the ground that he received a atrocious tattoo when he was younger. It was merely through this experience and difficult learned lesson that he found his manner into tattooing. While seeking for higher quality tattoos, Ken discovered Master Mike and greatly admired his work. From that point on, Ken decided to work aboard with Mike and now dedicates his life into tattooing aˆÂ ¦so that others can non merely have a brilliant tattoo but a fantastic experience. Mike s work has shown to talk for itself. This can besides be shown by the huge sums of awards that he has been awarded with by ruling the tattoo industry locally and internationally throughout his old ages in concern. Peoples who disparage Master Mike subsequently find themselves commending his breath taking plants of art when people divulge the prominence put away by him on their narrative behind the prowess of his work. Born in the Philippines and turn up in the olympian metropolis of Los Angeles, where endowment is illimitable and his astonishing work is held with high regard, Mike now says that he feels at place . His background in Nipponese and Chinese civilizations helps animate alone and originative designs to a list of patronage booked up to two old ages in progress. A pupil of karma, Mike believes what goes about, come around, and has dedicated his life to his art, the narratives of his clients, and making chef-doeuvres out of the two. Maestro Mike comes to you with a rich and a vivacious history within the tattoo universe. I live for this Mike mentioning to his passion for making art and shredding at all times. His thirst for the all right humanistic disciplines, Asiatic civilization and Art inspired his determination to get down tattooing right out of high school and has nt looked back since. He thrives on forcing his art both on canvas, tegument, and apparels. Always interested in the originative procedure, some of his earliest childhood remembrances include doodling different images of chilling devil faces and samurai warriors on any piece of paper he could happen. Although high school seemed like a large fuzz, I remember ever being enrolled in art categories and spent huge sum of hours pulling, making and chalk outing on any medium available ; including the walls of my sleeping room. Mike remarked. Funny plenty Mike had a framed portrayal of his female parent that he drew with crayons as a child, pined up against his wall of memories where clients are able to see his patterned advance as an creative person. Practice makes perfectaˆÂ ¦ Mike said as he showed me the mirroring image of his female parent, June, he had tattooed on his right forearm with cherry flowers environing her beauty. I followed him through the crowd of people which made the store appear like the Getty Museum, where one can seek to picture a narrative or an art ist train of thought by detecting a piece of art. Finally geting at his thrown, where all the cryings and calls of hurting happened, there awaited a immature adult female, by the name of Misty or aˆÂ ¦ first-timer as Mike mentioned, was traveling to acquire tattooed. Upon geting Master Mike grabbed his tattoo gun and gave it a kiss and whispered some speedy words to it, doing his client to hold a startling laugh. What clients that go to Inkfiend Art do nt cognize is that particular rites are performed throughout the store by the staff before tattooing. There is a ritual that you could catch the staff at Inkfiend Art making every forenoon at 6:30AM when the store is being opened. Before unlocking the entryway door Mike and staff each visible radiation incents and get down to run the lit object along the entryway of the store, from the Windowss to the Foo Dogg that lies at the pes of the store. Each individual in the emanation around the tattoo parlour so begins to intone a sup plication Safe and warm, free from injury, God give us your focal point, and your approvals here One might see this as foolish, unusual and a spot overstating. Other concealed rites are performed throughout the store when tattooing. Mike is such a really gracious and friendly cat that you ca nt assist but experience calmed by his demeanor, which can merely assist the nervous tattoo client to experience wholly at easiness. While Mike was chalk outing out the First-timer s desired piece you could get down to see it already coming to life. A beautiful Arabian bird with a aureate cervix and purple wings, danced while surrounded by fires. Finally, consumed by the fire and reduced to ashes, Master Mike is able to do a bend of events by enabling the olympian bird to lift from the ashes. Engulfed in fires and winging with great pride Misty now feels that aˆÂ ¦the kernel and overall construct of her narrative has been breathtakingly portrayed on her organic structure. I have gone through many battles in my life but I have been fortunate plenty to remain resolute when all around me seemed lost. Mike feels that one of the many pleasances that he has while making what he s passionate about is that he is able to uti lize tattooing as a manner to link with other people on a much higher and personal degree. With this being he is able to entwine the narrative behind his client s tattoo and his God given endowment to portray the kernel and sole of the tattooee and the tattoo creative person himself. Master Mike truly has elevated his degree of success through his uninterrupted attempt through countless back breaking hours taging him as one of the most gifted creative person alive in the tattoo industry today. To this twenty-four hours, I m on a regular basis astonished at his work moral principle and enthusiasm for every piece he does, and his endurance, I say with deficiency of any hyperbole, is extraordinary.

Learn More About the Science of Geology

Learn More About the Science of Geology What is geology? It is the study of the Earth, its substances, shapes, processes, and history. There are several different components that geologists study with regard to this fascinating field. Minerals Minerals are natural, inorganic solids with a consistent composition. Each mineral also has a unique arrangement of atoms, expressed in its crystal form (or habit) and its hardness, fracture, color, and other properties. Organic natural substances, like petroleum or amber, are not called minerals. Minerals of exceptional beauty and durability are called gemstones (as are a few rocks). Other minerals are sources of metals,  chemicals  and fertilizers. Petroleum is a source of energy and chemical feedstocks. All of these are described as mineral resources. Rocks Rocks are solid mixtures of at least one mineral. While minerals have crystals and chemical formulas, rocks instead have textures and mineral compositions. On that basis, rocks are divided into three classes reflecting three environments: igneous rocks come from a hot melt, sedimentary rocks from accumulation and burial of sediment, metamorphic rocks from altering other rocks by heat and pressure. This classification points to an active Earth that circulates matter through the three rock classes, on the surface and underground, in what is called the rock cycle. Rocks are important as ores- economic sources of useful minerals. Coal is a rock that is a source of energy. Other rock types are useful as building stone, crushed stone and raw material for concrete. Still others serve for toolmaking, from the stone knives of our prehuman ancestors to the chalk used by artists today. All of these, too, are considered mineral resources. Fossils Fossils are signs of living things that are found in many sedimentary rocks. They may be impressions of an organism, casts in which minerals have replaced its body parts, or even remnants of its actual substance Fossils also include tracks, burrows, nests, and other indirect signs. Fossils and their sedimentary environments are vivid clues about the former Earth and what living there was like. Geologists have compiled a fossil record of ancient life stretching hundreds of millions of years into the past. Fossils have practical value because they change throughout the rock column. The exact mix of fossils serves to identify and correlate rock units in widely separated places, even in the grit pumped up from  drill holes. The geologic time scale is based almost entirely on fossils supplemented with other dating methods. With  it,  we can confidently compare sedimentary rocks from everywhere in the world. Fossils are also resources, valuable as museum attractions and as collectibles, and their commerce is increasingly regulated. Landforms, Structures and Maps Landforms in all their variety are products of the rock cycle, built of rocks and sediment. They were shaped by erosion and other processes. Landforms give testimony of the environments that built and altered them in the geologic past, such as ice ages. From mountains and water bodies to caves to the sculpted features of the beach and seafloor, landforms are clues into the Earth beneath them. Structure is an important part of studying rock outcrops. Most parts of the Earths crust are warped, bent and buckled to some extent. The geologic signs of this jointing, folding, faulting, rock textures, and unconformities help in assessing structure, as do measurements of the slopes and orientation of rock beds. Structure in the subsurface is important for water supply. Geologic maps are an efficient database of geologic information on rocks, landforms and structure.   Geologic Processes and Hazards Geologic processes drive the rock cycle to create landforms, structures and fossils. They include erosion, deposition, fossilization, faulting, uplift, metamorphism, and volcanism. Geologic hazards are powerful expressions of geologic processes. Landslides, volcanic eruptions, earthquakes, tsunamis, climate change, flooding and cosmic impacts are extreme examples of ordinary things. Understanding the underlying geologic processes is a key part of mitigating geologic hazards.   Tectonics and Earth History Tectonics is geologic activity on the largest scale. As geologists mapped the worlds rocks, untangled the fossil record and studied geologic features and processes, they began to raise and answer questions about tectonics the life cycle of mountain ranges and volcanic chains, motions of continents, the rise and fall of the ocean, and how the mantle and core operate. Plate-tectonic theory, which explains tectonics as the motions in Earths outer broken skin, has revolutionized geology, enabling us to study everything on Earth in a unified framework. Earth history is the story that minerals, rocks, fossils, landforms, and tectonics tell. Fossil studies, in combination with gene-based techniques, yield a consistent evolutionary history of life on Earth. The Phanerozoic Eon (age of fossils) of the last 550 million years is well mapped as a time of expanding life punctuated by mass extinctions. The previous four billion years, the Precambrian time, is being revealed as an age of enormous changes in the atmosphere, oceans and continents. Geology Is Civilization Geology is interesting as a pure science, but Professor Jim Hawkins at Scripps Institution of Oceanography tells his classes something even better: Rocks are money! What he means is that civilization rests on rocks: Society relies on a good supply of Earth products.For every structure we build, we need to know about the ground it sits on.Our food and fiber come from soil, a thin biogeochemical layer of incredible complexity.Protection against geologic hazards depends on our understanding of them.

Symbolic interactionism Essay Example | Topics and Well Written Essays - 500 words

Symbolic interactionism - Essay Example Based on the relationship between the individual and the society, symbolic interactionism brings the issue of coordinated management of meaning. Individuals in a communication process tend to construct social realities of the world they create to shape them. The definition and management of meaning to reflect reality is a two-way process that is enhanced by effective communication. The things that individuals say matter because they are a reflection of their thoughts and implications of reality. Symbolic interactionism succeeds in the social perspective when people cease to violate the interpersonal expectations of other people and work towards conformity. Even when the definition of social interactionism was being made, the modern ways and theories of communication were still in place. Only those philosophers had not identified them, or none had talked about them openly. For instance, the theory of social penetration applies all the time in the communication process, whether or not the communicators are aware of the existence of the theory. At the same time, in order to socialize and interact in a healthy manner, symbolic interactionism only reflects the reality it claims to symbolize when there is a reduction of uncertainty in the socialization process and pathway. It is through the reduction of uncertainty that people can socialize and share experiences that are foundations for the formation of friendship. In any social perspective, there must be contradictions and understandings between people based on their symbolic understanding of reality, as coined by the philosopher and his students. Although people believe that they have the right to control and make their information confidential, social interactions require sharing of information and ideas as one of the primary ways of the development of friendship. The continuous aspect of communication and

Economic of a Security System Essay Example | Topics and Well Written Essays - 500 words

Economic of a Security System - Essay Example airline and airport security. It provides trained federal employees for passenger and baggage screening and it supplies sky marshals (air marshals) for unnamed commercial flights (Salant, 2002). With all the increased taxes because of additional airport security undertaken by our government, is it still viable for airports to further add their own measures in security Will these measures not affect passenger's willingness to travel by air, given an additional $ 5 to their tickets and more minutes waiting in line The federalization of commercial aviation resulted in the removal of contract private security personnel from passenger- and baggage-screening points. They were replaced with twice as many federal TSA employees, who earn almost two times the salary of their private-sector counterparts. The impact of this transition has yet to be measured. Some have argued that federalized passenger screening has not delivered a noticeable improvement in air passenger safety (Dalton, 2003). Also, wages of airport security personnel have been increased and are now comparable to police and fire protection jobs. Entry-level pay starts at around $20 an hour plus U.S. federal employee benefits (GAO, 13 June 2003). As airline security is now a national concern, it is the standard operating procedu

Supporting Notes Essay Example for Free

Supporting Notes Essay The practitioner we were most inspired by was Katie Mitchell. The crucial idea behind Katie Mitchell is that of Stanislavsky, naturalistic but with a contemporary twist. We chose to explore an extract from Hedda Gabler by Henrik Ibsen. Being, a naturalistic play, we thought that by using Katie Mitchell as our practitioner, we would be able to put a slight twist onto the dated play, and gain more knowledge of the characters. This involved us researching the era of the play, the characters with depth, and the specific extract we were choosing to do. Katie Mitchell focused on exploring the characters with much depth, and allowing a real portrayal to be shown to the audience, in order for them to relate to. After researching into the background of Katie Mitchell, we found that she directed Ghost, another Ibsen play, which encouraged us to explore other Ibsen plays. This led us to Hedda Gabler, a naturalistic play in which we believed we could adapt and direct to suit Katie Mitchell’s style of play. By following the book ‘The Director’s Craft’, we could gain an insight into her ways of directing and how she believes you should work in order to achieve a certain style of play. The exploration of the characters within the play, allowed us to record a backlist of what we believe may have happened, allowing a bigger picture to form in which we could establish what we thought the play was trying to achieve. This allowed us to create more believable characters and discuss what we believe to of happened between the time gaps between the scenes. Katie Mitchell’s idea of performing a play is that to completely immerse yourself within a character, and imagine you are them from all angles, this allows us to understand emotions and feelings behind the character. We chose an extract mainly reliant upon having two female speaking parts, however, allowed a good scope to improve and explore acting styles to suit this extract. Although the play didn’t advise much movement for this extract, we believe there is much that can be done in order to increase the tension and difficultness between both the characters within this scene.

Canadian Birds :: essays papers

Canadian Birds The Branta Canadensis, better known as the Canada Goose is a magnificent bird which can be found all over North America. People from all over North America look towards the sky when the Canada Geese go honking overhead in their trademark "V" formation, and because they nest all over Canada and some of the United States many people have a chance to witness the birds migration to the nesting grounds and back to the wintering grounds. The Canada Goose is respected by so many of us because of it's dignity and courage and refusal to give up. Over the years the Canada Goose has picked up many slang names, some of these are: Canadian Goose, Canadian Honker, Honker, Honker Goose, Big Honker, Old Honker, Boy Goose, Bernache (French for Barnacle Goose), Big Mexican Goose, Blackee, Blacknecked Goose, Brant, French Goose, Northern Goose, Reef Goose, Ringneck, Wavy, and White-cheeked Goose (Wormer). The Canada Goose has excellent eyesight which makes it difficult to hunt because the Goose can see the hunter well before the hunter ever sees the goose (Wormer). This eyesight is essential for flying though, a Canada Goose can see three quarters of a sphere without moving its head (Wormer). The Canada Goose also has an acute sense of hearing, it's ears are positioned on the side of it's head (Wormer). They have either no sense of smell or a very poor one, but this does not impede the goose in any way (Wormer). Although there is a large variation in size all subspecies of Canada Geese look the same physically (Wormer) The male and female Canada Goose look almost exactly the same except the female can usually be recognized because it is smaller and less aggressive (Wormer). Colors also vary but, the color pattern is generally the same for all the subspecies (Godfrey). The head and neck are dark black with a large white patch on each cheek which meet under the chin, this is the Canada Goose's most easily recognized characteristic because it is unique to the Canada Goose (Wormer). The upper parts of the body as well as the wings are greyish brown, the feathers tipped with brownish white (Godfrey). The tail is black with the upper tail coverts white and the under tail coverts are white also (Godfrey). The under body is brownish grey with paler feather tips, the sides being the darkest and the lower belly is white (Godfrey).

An Unfortunate Influence and Its Tragic Outcome Essay

In every person’s life there are many factors that occur throughout, both negative and positive influences that alter the path one chooses. In the world renowned play Romeo and Juliet by William Shakespeare, the tragic outcome is brought about by the lovers’ trusted friend, Friar Lawrence. To begin with, Friar Lawrence is to blame for setting the events into motion by marrying Romeo and Juliet. Then, Friar Lawrence is responsible for Juliet receiving the potion that causes everyone to believe that she is truly dead. Finally, Friar Lawrence could have prevented the two deaths by simply making sure that Romeo gets the message as he assured Juliet he would. So ultimately, Friar Lawrence is responsible for the star crossed lovers’ demise, because they wrongly trust the Friar and his influence causes Romeo and Juliet to make all the wrong decisions thus bringing about their downfall. Before any tragic incidents actually occur in the play, Friar Lawrence sets the entire series of unfortunate events into motion by secretly marrying Romeo and Juliet. When Romeo first arrives at the Friar’s cell to declare the love he now feels for Juliet, Friar Lawrence immediately notes how foolish Romeo is being, for just the day before he had been so in love with Rosaline and devastated that she did not return that love. Friar Lawrence says, â€Å"Is Rosaline, that thou didst love so dear, / So soon forsaken? †¦ And art thou chang’d? Pronounce this sentence then: / Women may fall, when there’s no strength in men† (2.3.66-80). Friar Lawrence right away states that it is ridiculous that Rosaline, with whom Romeo was borderline obsessed, has already been replaced with a girl in a matter of days. However, Friar Lawrence then blatantly turns around and contradicts what he says about Romeo behaving foolishly, by agreeing to marry Romeo and Juliet. Friar Lawrence agrees saying, â€Å"In one respect I’ll thy assistant be. / For this alliance may so happy prove, / To turn your households’ rancour to pure love† (2.3.90-92). Friar Lawrence agrees to secretly wed Romeo and Juliet despite what he says earlier about the proposal. Friar Lawrence could have easily prevented the tragedy if he had just gone with his first instincts. However, he sees the opportunity to stop the feuding between the Capulets and Montagues and jumps at it to become the big hero, therefore making him selfish and irresponsible as well as a bad influence. Friar Lawrence sets Romeo and Juliet’s deaths into motion the second he agrees to Romeo’s plan, and in doing so Friar Lawrence is to blame for the untimely deaths of Romeo and Juliet. Not only does Friar Lawrence trigger Romeo and Juliet’s demise, he also continues the chain of tragic decisions by giving Juliet the sleeping potion that leads Romeo to kill himself. When Juliet runs to Friar Lawrence’s cell in utter desperation, he should have taken the time to advise her against such drastic measures and help her make the responsible choice where Romeo is concerned. Instead, Friar Lawrence hands her a sleeping potion that will create the illusion of death for the drinker: Take thou this vial, being then in bed, And this distilling liquor drink thou off,†¦ Now when the bridegroom in the morning comes To rouse thee from thy bed, there art thou dead (4.1.93-108). Friar Lawrence assures Juliet that everything will be okay and the potion will work in tricking her parents and Paris into believing she is truly dead. He places the vial in her hand and does not do anything to prevent Juliet from making this fatal decision. Friar Lawrence just continues to reassure Juliet by saying, â€Å"And hither shall he come, and he and I /Will watch thy waking, and that very night / Shall Romeo bear thee hence to Mantua† (4.1.115-117). Friar Lawrence promises Juliet that word of their plans will reach Romeo and when she wakes from her sleep-like trance, Romeo will be there to run away with her to Mantua. Friar Lawrence just keeps on telling Juliet that it will all work out fine, without pausing to think about all the possible dangers and side effects that may come from drinking the vial. Again, Friar Lawrence is being irresponsible and rash, holding two teen’s lives in his hands. Friar Lawrence gets carried away and swept up in Romeo and Julietâ €™s twisted fantasy and helps Juliet make a foolish decision that helps bring about the lover’s demise. Therefore, Friar Lawrence is to blame for the deaths of Romeo and Juliet. Even after all the irresponsible choices Friar Lawrence makes throughout the play, he still could prevent the tragic outcome by simply making sure that Romeo receives news of the Friar’s and Juliet’s plan. But alas, Friar Lawrence does not follow through and assure that the messenger arrives soundly in Mantua. One of the main reasons Juliet is able to take the potion without many concerns or worries is because she thinks that when she wakes in the monument, Romeo will be there to whisk her away with him. When Juliet is confused and in a highly vulnerable state, Friar Lawrence hands her the vial saying, â€Å"In the mean time, against thou shalt awake, / Shall Romeo by my letters know our drift† (4.1.113-114). Friar Lawrence tells Juliet that while they wait for her to awake, Romeo will receive a letter informing him of their plans. However, the messenger Friar Lawrence sends, Friar John, never makes it to Romeo and by the time Friar Lawrence actually finds out, h e knows that a great mistake has taken place and danger is going to ensue: Unhappy fortune! By my brotherhood, The letter was not nice but full of charge, Of dear import, and the neglecting it May do much danger (5.3.17-20). Friar Lawrence finally realizes the danger that Romeo and Juliet face. He understands that something terrible may happen because the information never reaches Romeo. However, it is too late by the time he arrives at the monument and Romeo, who received false information from Balthasar, is already lying dead beside his stirring wife. When Juliet does officially wake, she is devastated to see her loving Romeo dead, and desperate to be with him again. Instead of calming Juliet down and bringing her to safety, Friar Lawrence selfishly runs away when he hears the Watch coming. He leaves a desperate teenage girl there to stab herself and be with her Romeo for eternity. The incident with the letter leads Romeo to commit suicide and subsequently have Juliet kill herself to be with Romeo. The Friar does not make sure that the letter reaches Romeo and two premature deaths occur instead, conclusively leaving Friar Lawrence to blame. Friar Lawrence is a trusted friend and confident of Romeo and Juliet, yet he negatively influences the two lovers and guides them down a wrong path ending with a double suicide. Friar Lawrence triggers the start of the downfall by irrationally agreeing to wed Romeo and Juliet. Friar Lawrence then gives Juliet bad counsel and advises her to make a catastrophic decision the second he places the vial of sleeping potion into her palm. Friar Lawrence still could evade the entire tragedy, but inadvertently breaks his promise to Juliet and never assures that the letter makes it to Romeo in Mantua. The star crossed lovers’ downfall is caused by the irresponsible and selfish Friar Lawrence because if Romeo and Juliet had not gone to Friar Lawrence for counsel and advice, they would not have been encouraged to follow through with their foolish fantasy and lived. The love between Romeo and Juliet was genuine, and the pain they felt when they heard of the other’s death was real. Kn owing that one person, especially someone as close to them as Friar Lawrence, is to blame for the tragic ending is horrible and tragic in itself, because if Friar Lawrence had just thought through his actions Romeo and Juliet might have lived a long and happy life together.

Types of Industrial Conflicts

Types of Industrial Conflict Industrial conflict occurs when employees express their dissatisfaction with management over the current state of the management-employee relationship. The causes of such dissatisfaction are typically matters related to regular wage payment, wage increase or remunerations according to terms of the employment contract. Employees can express such dissatisfaction in formal or informal ways.Formal methods are organized and are planned in advance, while informal ones are spontaneous and unorganized, usually taking management by surprise. There are different types of formal and informal industrial conflicts. 1. Strike oA strike is the employees' temporary withdrawal of services, contrary to an employment contract. It is a formal form of industrial conflict that is usually organized by a trade union. (Trade unions are representatives of employment that ensure that employee working conditions and earnings are managed according to rule. During typical strikes, tra de unions ensure that there are no alternative means of getting the services that employees have refused to provide. A strikes usually continues until management addresses the matter of dissatisfaction that caused it. Work-to-rule oWork-to-rule, another form of formal industrial action, occurs when workers work strictly according to the legal terms of their contract. They deliberately refuse to make use of their initiative and act rigidly, like pre-programmed machines.For instance, a nurse may deliberately refuse to answer phone calls that are meant for doctors (since her terms of contract do not include phone-answering). A stenographer may ignore glaring grammatical errors in what her boss dictates to her (since, strictly speaking, her responsibility is merely to transcribe whatever her boss dictates to her). Since work-to-rule does not go against any formal terms of contract, it rarely brings punishment. However, it naturally slows down work progress. o Absenteeism Absenteeism, an informal form of industrial conflict, occurs when employees deliberately refuse to report to their workplace. Absenteeism is not always a sign of industrial conflict, since employees can fail to report to work due to injury or illness, for instance. Thus industrial-conflict absenteeism merely increases the loss of productivity and revenue that an organization suffers due to failure of workers to report for duty due to reasons of personal incapacity that they cannot help, such as illness.Sabotage oSabotage, another form of informal industrial conflict, occurs when employees deliberately damage their organization's production or reputation. This could take the form of slowing down production, temporarily disabling machinery, direct destruction of organization's property or slandering the organization. Employers who engage in sabotage (saboteurs) usually hide their individual identities, but do not shy away from identifying themselves as a pressure group

The Complete 16-Step Marketing Project Management Process

The Complete 16-Step Marketing Project Management Process What if you could help your marketing team do more  in less time? Its a simple question that leaves  a lot to dream about: Youd be  awesome. Like riding a unicorn over a rainbow kind of awesome. Your team  and company would love you because youd finally get everyone organized, on the same page, and focused on super meaningful work. Youd lead a  happier, more fulfilled  career  while nailing every deadline and exceeding every goal. Ah, the good life. But, there are some challenges to overcome first. For starters, project management can feel overwhelming. There are a lot of moving parts that need to be accounted for, especially when managing multiple projects and team members. Fortunately, youre about to learn the secrets behind strategic marketing project management that will help you: Work even faster and collaborate better than ever  by managing your projects with an efficient process  from the get-go. Focus 100% of your resources  on the  right projects instead of weve always done it that way tasks that dont add measurable growth to your bottom line. Boost your productivity  while getting organized and taking control of your entire process. You can be a successful marketing project manager. The Complete 16-Step #Marketing Project Management Process That Will Get You Organizedbut first: Start Managing Marketing Projects With These Free Word And Excel Templates When you read this post, youll discover a need for project documentation. Download this free kit to grab your: Marketing project management template Word document to help you implement every step of this post for a real project youre working through. Sprint backlog Excel spreadsheet to manage the entire scope and timeline of your project. Go ahead and fill out these documents as you  read through this post to make the most efficient use of your valuable time! ... Then Upgrade to the Kanban Project Dashboard in Managing marketing teams is a multi-faceted. There are so many moving parts and dozens of tasks for each project and campaign. So... keeping everyone and everything on track and hitting all your deadlines can be, well, tough. That's why I'm inviting you to check out the Kanban Project Dashboard available in your favorite marketing project management platform. When you manage your  marketing team with , you'll: Get a pulse on every project. Using the kanban-style view, you can quickly see the status of every project your team is working on. Pinpoint bottlenecks in your workflow. Are team members getting stuck in particular areas on projects? Identify roadblocks quickly and keep tasks on track. Holistically manage projects from start to finish. Give your entire team full visibility across every project and manage everything in one place. Get and get organized! Schedule a demo today. What Is Marketing Project Management (For The Sake Of This Post)? The traditional project management method is split into phases: Initiate:  What is the scope of what you'll create? Plan:  How will you create your content  and with what resources? Execute:  Create your content. Monitor and control:  Identify and remove any  roadblocks that are preventing you from executing. Close:  Get approval, publish, and review. That is the approach  traditional project managers learn about as they get started. However, there's a way to layer in another proven project management method to help you move through the phases  even faster.  It's called agile product  management. Ever wonder what agile marketing was? Now I know.This process is how developers typically approach creating software (like your beloved  project management platform). Agile product  management helps developers complete lots of work in  short bursts  of time by providing intense focus and removing obstacles that might  cause them to miss deadlines. So, for the sake of this post, you're going to combine traditional project management and agile product  management together to create marketing projects more efficiently than ever before. Here's your definition: Marketing project management is the efficient process that helps you organize, create, and publish your content as fast as possible. The beautiful thing is that you can use this process for planning any type of content- and you should. Let's get into the details: Initiate Your Marketing Project By Defining  The Purpose Step 1: Choose The Highest Priority Project From  Your  Marketing Project Backlog Part of the agile project management process involves creating and maintaining a product backlog. For your  purposes, that's a fancy definition for a prioritized list of marketing projects. Project management starts by strategically choosing  to complete the highest priority project on your list. Since that's the case, we wrote an entire post to help you create your own marketing project backlog: Recommended Reading: The 1-Day Marketing Planning Process To Organize Your Next 6 Months What you're reading right now assumes that you've chosen one project  and that it's your highest priority for 10x growth. Step 2: Explain  The Project Background With A Creative Brief You may  already have detailed notes  from your marketing project backlog to help you implement your biggest priority project. If not, there are a handful of things to get straight before you get too much deeper: Who will this project benefit the most? Pinpoint  a subset within your audience. What do you need to create?  Define the end deliverable. Why will this project  benefit the audience you've specified? Write your value proposition  that answers your audience's  question, "What's in it for me?" What kind of resources might you need to  complete the project? Estimate the time and tools involved. What does done look like? Help your team know  what you'll accept as a successful final product. The background will serve as the foundation for all of the remaining steps in your project management process. As you write your creative brief  to answer these questions, you'll immediately be able to spot areas of potential challenges that you can work to resolve now- before your team starts executing the project. For example, if you need a developer's help to create a landing page or don't have a budget to complete the work, now is the time  to solve the roadblock before slowing up your entire team as they take on the project. Recommended Reading: How to Build a Concise Creative Brief Step 3: Define Your Project's Requirements To Fulfill The Business' Needs Requirements are the standards your content needs to meet before you publish. Every marketing project may  need different requirements, yet some examples to help you brainstorm your project's requirements should include: Automation: Is this a way to automate  a part of this project to prevent manual work during execution or afterward? Anything to cut out  unnecessary, tedious manual work a robot could do will immediately boost your productivity. Elimination: Can this project eliminate something else you're doing as a new and improved replacement? Removing work from your future to-do list will help you find time to execute  even more projects from your backlog a whole lot faster. Maintenance: How can you make this project as successful as possible now with the least amount of daily, weekly, or monthly maintenance? Think 10x  growth now that continues to provide long-term results without having to touch it. All of those may sound similar. But let that advice soak in a bit more as you look at your project idea and break down what you want it to do to benefit your team and business. If you can create requirements based on those three fundamentals, you will save you and your team time during and after  project execution. And when you don't have time to spare, that matters a lot. When you don't have time to spare, solid #ProjectManagement matters a lot.Another way to look at this  is by defining a set of  requirements your content must meet before you publish. For example, we've analyzed data to help us define standards of performance for our content. These standards literally help us predict how successful the content we execute will be based on four requirements: Topic: Is the topic similar to your other top-performing content? Is  the angle something your audience deeply cares about? Keyword:  Does the  main keyword have high search volume and low competition? Is there an opportunity to include latent semantic indexing to  help even more of your audience naturally find this content through search engines? Research: How can you  include deep research in this content to publish something the internet has never seen before? How can you  use research to factually back up your claims? Comprehensiveness: How can you tell  the most complete story on your topic on the internet? You could  apply this standard of performance to your project, or you may find your most successful content has different traits that make it awesome. The point is to really  define what the project will look like before you start working. In project management terminology,  a set of requirements is called a specification. So, if you follow this  guide, you will have two specifications (time-saving specification and content specification) with multiple requirements under each. If you think of more requirements, you can plan even more specifications for your projects. These two specifications are just a  minimum viable starting point to produce successful content. Define your content's standard of performance and demand it during execution.Step 4: Write  Your Stories To Focus  The Project On An Audience-Valued  Outcome Stories are how you'll  put yourself into your audience's shoes  to focus on how the project will benefit their lives instead of just creating a deliverable. Unlike traditional story-telling, these stories help define requirements of satisfaction. It's like asking yourself, "How will my audience benefit from this project?" Here's the template of how to think about stories: As an {audience type}, I want to {do something} so that {I get this value}. For example, let's say the  project you want to take on is a new e-book about content strategy that you'll publish on the Amazon store to reach a new audience. One story for your project may look like this: As a marketer, I want to learn how to  implement a better content strategy so that I can get more organized. One project  will likely have multiple stories to help you and your team understand your audience's needs. To continue the e-book example, a second story could help you write a specific chapter in the book: As a marketer, I want to learn which types of content our team should create so that we can maximize lead generation from every campaign. Since the e-book project example also requires  you and your team to create additional content, you could also use stories to define your audience's needs for a deliverable  like the  landing page where you'll promote the e-book: As a marketer, I want to  be reassured that this e-book is worth my valuable time so that  I can really reap the benefits it promises after I download the e-book. Later, when you plan, you'll break down the stories into manageable tasks you can assign to individuals on your team. Plan The Details Of Your Projects As Sprints Step 5: Break Your Stories Into  Manageable Tasks Your Marketing Team Members  Will Execute Stories are something a team  works on together, while  you assign tasks to your team members. Tasks are important because they break down a large project- which may seem difficult to even know where to start- into manageable pieces. And tasks help you divvy up the work among your team to use your resources as efficiently as possible. Let's look at an  example story again for your e-book landing page: As a marketer, I want to  be reassured that this e-book is worth my valuable time so that  I can really reap the benefits it promises after I download the e-book. To  build  a landing page that fulfills this story, you'll simply list the tasks  you need to complete in chronological order: Research landing page designs that convert. Write the landing page outline based on the  research. Write the text. Design  the wireframe. Design the landing page. Develop the landing page. Review the landing page. Publish the landing page. Promote the landing page. You get the idea- the point is to break down a story into the step-by-step process you need to complete to check this story off your sprint backlog. Smaller tasks make it easier to estimate how much time it will take to complete the story (and subsequently, the project as a whole). Step 6: Thrash Your Project Into An MVP (Minimal Viable Project) It's time to take a critical look into your stories. You want to find  where you might have frivolous uses of resources that could be used better for creating  a minimum viable project rather than an extremely polished deliverable. The real question here is this: What  stories or tasks could you cut to create a great project with the least amount of effort? You probably want your project to be the most perfect thing  in your niche, so this question might seem counterintuitive at first. However, the idea behind a minimum viable project  is to eliminate risk by helping you: Create and publish quickly Measure your success Learn to improve You can steal the idea of an MVP by cutting excess stories and tasks that  don't negatively impact your specifications.  This will save your team valuable time during execution while helping you complete your project faster. Remove excess work from your to-do list before you start your projects.Step 7: Estimate The Level Of Effort For Every Story It's one thing to give your team  a deadline to complete a project and another to know that the deadline is realistically achievable. By understanding how much time each task takes to complete (and subsequently rolling that estimation into the story), you'll be able to further understand what stories or tasks you'd like to cut from your project to complete it quicker while also being able to set practical due dates. To do this, you need to know two things first: Who will be accountable for completing each task. These are the team members who'll work together to complete the stories. The level of effort for each task. In other words, how much time will it take the person  you'll assign the task to complete it? For each task,  write down who on your team you think is best suited to complete it the fastest. Then visit with each team member  to ask how much time they'd estimate for every one of  their tasks. Step 8: Plan The Scope Of Your Project As A Sprint Backlog Scope helps you define how much work you'll complete in a certain amount of time. It's the big picture of the project. Your marketing project may  have many specifications and stories, so you may need to break the scope  into phases, which agile marketers call  sprints.  Sprints often occur in two-week bursts in which you prioritize a specific number of stories to be completed. Since you estimated the level of effort for each story- and understand how much time each individual needs to contribute- you can realistically plan your sprints and subsequently know your deadline when the project  will be 100% complete. A great way to  show your entire project scope  to your team is with a project schedule- aka sprint backlog. Step 9: Demand  That You Ship On Time You know that your project will fulfill the specifications and stories.  You also know your deadline is realistically achievable. So make sure you publish on time by preventing project thrashing- otherwise known as scope creep and last-minute changes- before you begin executing. Seth Godin has the best advice I've ever seen on this topic. Read  Linch Pin  to get the full scoop- and  for your marketing project management, start here: Set the date when you'll publish. This is when  you'll launch your project no matter what. Involve others in your initiation and planning process and write everyone's ideas down. This is important for your big wigs because, as Seth says, "This is their big chance." Show what you plan to do.  Give them the opportunity to thrash your plan before you start executing. Changes now are alright, but once your team starts executing, this  thrashing  will dramatically impact your deadline. Give them  an opportunity for one final review. Seth says, "Make sure everyone understands that this is the very last chance they have to make the project better." Revise the project blueprint into a final, comprehensive outline. Show your plan to the  big wigs and ask, "If I deliver what you approved, on budget and on time, will you ship it?" Only start executing once you get your yes. No maybes. Then deliver what you promised, thrash-free. This  simple process should prevent scope creep, last-minute modifications, and other nitpicking  with small details because you've nailed the big picture. Execute Your  Marketing Project With A Clear Content Creation Process Step 10: Assign Tasks For Your Upcoming Sprint To Your Team It's finally time for your team to start creating content for your project! You just need to assign them the tasks to complete. The best way to begin is by choosing a marketing project management tool that will help you: Manage your entire team  and easily assign them their specific tasks to complete. Assign specific deadlines for tasks to be completed on specific calendar dates. Automatically notify your team  that  you've assigned them a task to complete. Automatically remind your team as a due date for a task approaches. If you're planning a recurring project- like blog posts or social media campaigns- it's also helpful  to find a tool that helps you create your ideal workflow and save it to reuse on similar projects. Well, it just so happens that is a  marketing project management tool designed to help you collaborate with all of those things. ;) Agile product managers refer to this kind of functionality as a task board. Whether you use to  efficiently manage your process or not,  you're looking for a system to help you: See  which tasks are completed, which should be  in progress, and which are coming up. Understand which tasks are overdue that may cause you to miss your deadlines. Step 11: Communicate With A Tool That Keeps Collaboration In One Place While emails serve nicely as notifications and reminders to help your team get into the system where you manage your projects, they're not so great for managing project communication. That's where it's nice to manage your team communication around the project in the collaboration tool where you manage everything else. There are a few qualifications to make this work for your project: Avoid email to manage your project communication. Email forwards and strings  can miss some replies to sender only, which can cause team members to miss critical information on your projects. Agree as a team  to communicate consistently with the same tools for your specific purpose. This will help you maintain  one version of the truth for all project communication to help the team collaborate more efficiently. Keep your comments, notes, and progress reports in  the same tool where you manage your task board or workflow. This is especially important if you manage multiple projects at once. You can rock that advice with  nearly any  project management tool, but there's one designed to help marketers like you manage their projects better.  It's *ah hem* . Monitor And Control Your Project To Meet Your Deadlines Monitoring and controlling happens at the same time as your team executes the project. Step 12: Hold Daily Scrum Meetings To  Monitor Your Progress Scrum is a daily meeting everyone working in a current sprint attends. These informal touch points are most effective with small teams who are collaborating on completing a story together. You'll lead the touch point  with a simple itinerary with everyone sharing: What they did yesterday to make progress on your sprint. What they're going to do today for your sprint. Any roadblocks that may prevent them from executing. This helps your team stay accountable while giving them the chance to ask for help as needed. As the project manager, it's your job to proactively prevent those roadblocks from happening if you can. Otherwise, it's now your job to react and  remove the obstacles from your team's ability to execute. At each daily scrum, end the touch point by asking, "Who has roadblocks that are already or might prevent you  from executing?" Sometimes, this is when someone will speak up, even after they've already shared their progress reports. Step 13: Manage Your Burn Chart To Estimate How Much Work Is Left In Your Project Your project burn chart is a  graph that  compares your completed work to how many sprints are remaining in the project's scope. Another way to visualize  this is to analyze your percentage of tasks completed. Your marketing calendar shows a handy percentage completion rate for your project: This practice- combined with reviewing which tasks should have been completed in the past but have not been checked off your task board- will help you  keep team members accountable for completing their work and will keep your project on tack to hit your deadline. Agile product management processes often suggest that you  spell out  the definition of done for your project to help the entire team understand when the project is complete. The percentage completion rate is an excellent way to explain this to your team: A  story  is done when you  complete 100% of your tasks. A sprint is done when  you complete 100% of the tasks for the stories that make up the sprint. And a project is done when you complete 100% of the tasks for all of the stories within the sprints that make up the project. Step 14: Fail Fast To  Get Back On Track ASAP Even the best project managers hit snags that  take their team's focus away from the tasks and stories that will fulfill their project's specifications. Those are moments when you, as a project manager, need to step in immediately to get your project back on track. You can do that by identifying whom on your team  needs a guiding hand, and  asking them four simple questions: What happened? Why did this happen? How can we make sure this doesn't happen again? How can we get this project back on track? These questions help your team member identify the issue and the method to solve the problem now and in the future.  You just helped them self-correct! Step 15: Host Sprint Reviews To Celebrate Your Accomplishments Toward Project  Close-Out While you took Seth Godin's advice on getting approval to ship your project on time no matter what, your stakeholders probably want to see the progress you're making as the project continues. That's  exactly what sprint reviews are for. Schedule a half hour touch point at the end of every sprint to review  the stories  you've completed. Gather feedback from those who need to know what's going on. Just remember that you're employing Eric Ries' theory on the minimum viable project. That means you should document what your big wigs are saying, but that will not impact your upcoming sprints  or modify your deadlines because they've already signed off for approval. Later, you can plan the notes you take in this meeting as a post-project sprint to button up the outstanding items after you publish if necessary. However, these modifications aren't in scope for your project now, so you should not change your direction. Make this review fun for everyone- it's a celebration of accumulated hard work with 100% of your tasks done for an entire sprint! Close Your Marketing Project And Move On To The Next Step 16: Host A Retro To Learn From Your Success Your project is done when 100% of the tasks within the  stories that make up your sprints are complete.  Ship it now! There's just one thing left to do... and that's to learn how to improve your  marketing project management process before you initiate your next project. Traditional project management often calls for a post implementation review. It's a meeting where you invite your team to ask them three simple questions: What went well? What went wrong? What could we improve for the next project? Agile product management follows a similar approach, calling their post-project touch point a retrospective. The goal is the same- - but the questions you ask in the meeting vary slightly: What should we start doing? What should we stop doing? What should we continue doing? Combine those two sets of questions together for a 30-minute meeting, and you'll leave with dozens of lessons learned that will help you improve your marketing project management process next time. How Do You Manage Your Marketing Projects? Whether you use as robust of a marketing project management process as this or not, I know you've found at least a few helpful takeaways from this post. If you're ready to manage the execution and monitoring phases better than ever, try ! It's your marketing project management software designed to  get you organized. The Complete 16-Step Marketing Project Management Process What if you could help your marketing team do more  in less time? Its a simple question that leaves  a lot to dream about: Youd be  awesome. Like riding a unicorn over a rainbow kind of awesome. Your team  and company would love you because youd finally get everyone organized, on the same page, and focused on super meaningful work. Youd lead a  happier, more fulfilled  career  while nailing every deadline and exceeding every goal. Ah, the good life. But, there are some challenges to overcome first. For starters, project management can feel overwhelming. There are a lot of moving parts that need to be accounted for, especially when managing multiple projects and team members. Fortunately, youre about to learn the secrets behind strategic marketing project management that will help you: Work even faster and collaborate better than ever  by managing your projects with an efficient process  from the get-go. Focus 100% of your resources  on the  right projects instead of weve always done it that way tasks that dont add measurable growth to your bottom line. Boost your productivity  while getting organized and taking control of your entire process. You can be a successful marketing project manager. The Complete 16-Step #Marketing Project Management Process That Will Get You Organizedbut first: Start Managing Marketing Projects With These Free Word And Excel Templates When you read this post, youll discover a need for project documentation. Download this free kit to grab your: Marketing project management template Word document to help you implement every step of this post for a real project youre working through. Sprint backlog Excel spreadsheet to manage the entire scope and timeline of your project. Go ahead and fill out these documents as you  read through this post to make the most efficient use of your valuable time! ... Then Upgrade to the Kanban Project Dashboard in Managing marketing teams is a multi-faceted. There are so many moving parts and dozens of tasks for each project and campaign. So... keeping everyone and everything on track and hitting all your deadlines can be, well, tough. That's why I'm inviting you to check out the Kanban Project Dashboard available in your favorite marketing project management platform. When you manage your  marketing team with , you'll: Get a pulse on every project. Using the kanban-style view, you can quickly see the status of every project your team is working on. Pinpoint bottlenecks in your workflow. Are team members getting stuck in particular areas on projects? Identify roadblocks quickly and keep tasks on track. Holistically manage projects from start to finish. Give your entire team full visibility across every project and manage everything in one place. Get and get organized! Schedule a demo today. What Is Marketing Project Management (For The Sake Of This Post)? The traditional project management method is split into phases: Initiate:  What is the scope of what you'll create? Plan:  How will you create your content  and with what resources? Execute:  Create your content. Monitor and control:  Identify and remove any  roadblocks that are preventing you from executing. Close:  Get approval, publish, and review. That is the approach  traditional project managers learn about as they get started. However, there's a way to layer in another proven project management method to help you move through the phases  even faster.  It's called agile product  management. Ever wonder what agile marketing was? Now I know.This process is how developers typically approach creating software (like your beloved  project management platform). Agile product  management helps developers complete lots of work in  short bursts  of time by providing intense focus and removing obstacles that might  cause them to miss deadlines. So, for the sake of this post, you're going to combine traditional project management and agile product  management together to create marketing projects more efficiently than ever before. Here's your definition: Marketing project management is the efficient process that helps you organize, create, and publish your content as fast as possible. The beautiful thing is that you can use this process for planning any type of content- and you should. Let's get into the details: Initiate Your Marketing Project By Defining  The Purpose Step 1: Choose The Highest Priority Project From  Your  Marketing Project Backlog Part of the agile project management process involves creating and maintaining a product backlog. For your  purposes, that's a fancy definition for a prioritized list of marketing projects. Project management starts by strategically choosing  to complete the highest priority project on your list. Since that's the case, we wrote an entire post to help you create your own marketing project backlog: Recommended Reading: The 1-Day Marketing Planning Process To Organize Your Next 6 Months What you're reading right now assumes that you've chosen one project  and that it's your highest priority for 10x growth. Step 2: Explain  The Project Background With A Creative Brief You may  already have detailed notes  from your marketing project backlog to help you implement your biggest priority project. If not, there are a handful of things to get straight before you get too much deeper: Who will this project benefit the most? Pinpoint  a subset within your audience. What do you need to create?  Define the end deliverable. Why will this project  benefit the audience you've specified? Write your value proposition  that answers your audience's  question, "What's in it for me?" What kind of resources might you need to  complete the project? Estimate the time and tools involved. What does done look like? Help your team know  what you'll accept as a successful final product. The background will serve as the foundation for all of the remaining steps in your project management process. As you write your creative brief  to answer these questions, you'll immediately be able to spot areas of potential challenges that you can work to resolve now- before your team starts executing the project. For example, if you need a developer's help to create a landing page or don't have a budget to complete the work, now is the time  to solve the roadblock before slowing up your entire team as they take on the project. Recommended Reading: How to Build a Concise Creative Brief Step 3: Define Your Project's Requirements To Fulfill The Business' Needs Requirements are the standards your content needs to meet before you publish. Every marketing project may  need different requirements, yet some examples to help you brainstorm your project's requirements should include: Automation: Is this a way to automate  a part of this project to prevent manual work during execution or afterward? Anything to cut out  unnecessary, tedious manual work a robot could do will immediately boost your productivity. Elimination: Can this project eliminate something else you're doing as a new and improved replacement? Removing work from your future to-do list will help you find time to execute  even more projects from your backlog a whole lot faster. Maintenance: How can you make this project as successful as possible now with the least amount of daily, weekly, or monthly maintenance? Think 10x  growth now that continues to provide long-term results without having to touch it. All of those may sound similar. But let that advice soak in a bit more as you look at your project idea and break down what you want it to do to benefit your team and business. If you can create requirements based on those three fundamentals, you will save you and your team time during and after  project execution. And when you don't have time to spare, that matters a lot. When you don't have time to spare, solid #ProjectManagement matters a lot.Another way to look at this  is by defining a set of  requirements your content must meet before you publish. For example, we've analyzed data to help us define standards of performance for our content. These standards literally help us predict how successful the content we execute will be based on four requirements: Topic: Is the topic similar to your other top-performing content? Is  the angle something your audience deeply cares about? Keyword:  Does the  main keyword have high search volume and low competition? Is there an opportunity to include latent semantic indexing to  help even more of your audience naturally find this content through search engines? Research: How can you  include deep research in this content to publish something the internet has never seen before? How can you  use research to factually back up your claims? Comprehensiveness: How can you tell  the most complete story on your topic on the internet? You could  apply this standard of performance to your project, or you may find your most successful content has different traits that make it awesome. The point is to really  define what the project will look like before you start working. In project management terminology,  a set of requirements is called a specification. So, if you follow this  guide, you will have two specifications (time-saving specification and content specification) with multiple requirements under each. If you think of more requirements, you can plan even more specifications for your projects. These two specifications are just a  minimum viable starting point to produce successful content. Define your content's standard of performance and demand it during execution.Step 4: Write  Your Stories To Focus  The Project On An Audience-Valued  Outcome Stories are how you'll  put yourself into your audience's shoes  to focus on how the project will benefit their lives instead of just creating a deliverable. Unlike traditional story-telling, these stories help define requirements of satisfaction. It's like asking yourself, "How will my audience benefit from this project?" Here's the template of how to think about stories: As an {audience type}, I want to {do something} so that {I get this value}. For example, let's say the  project you want to take on is a new e-book about content strategy that you'll publish on the Amazon store to reach a new audience. One story for your project may look like this: As a marketer, I want to learn how to  implement a better content strategy so that I can get more organized. One project  will likely have multiple stories to help you and your team understand your audience's needs. To continue the e-book example, a second story could help you write a specific chapter in the book: As a marketer, I want to learn which types of content our team should create so that we can maximize lead generation from every campaign. Since the e-book project example also requires  you and your team to create additional content, you could also use stories to define your audience's needs for a deliverable  like the  landing page where you'll promote the e-book: As a marketer, I want to  be reassured that this e-book is worth my valuable time so that  I can really reap the benefits it promises after I download the e-book. Later, when you plan, you'll break down the stories into manageable tasks you can assign to individuals on your team. Plan The Details Of Your Projects As Sprints Step 5: Break Your Stories Into  Manageable Tasks Your Marketing Team Members  Will Execute Stories are something a team  works on together, while  you assign tasks to your team members. Tasks are important because they break down a large project- which may seem difficult to even know where to start- into manageable pieces. And tasks help you divvy up the work among your team to use your resources as efficiently as possible. Let's look at an  example story again for your e-book landing page: As a marketer, I want to  be reassured that this e-book is worth my valuable time so that  I can really reap the benefits it promises after I download the e-book. To  build  a landing page that fulfills this story, you'll simply list the tasks  you need to complete in chronological order: Research landing page designs that convert. Write the landing page outline based on the  research. Write the text. Design  the wireframe. Design the landing page. Develop the landing page. Review the landing page. Publish the landing page. Promote the landing page. You get the idea- the point is to break down a story into the step-by-step process you need to complete to check this story off your sprint backlog. Smaller tasks make it easier to estimate how much time it will take to complete the story (and subsequently, the project as a whole). Step 6: Thrash Your Project Into An MVP (Minimal Viable Project) It's time to take a critical look into your stories. You want to find  where you might have frivolous uses of resources that could be used better for creating  a minimum viable project rather than an extremely polished deliverable. The real question here is this: What  stories or tasks could you cut to create a great project with the least amount of effort? You probably want your project to be the most perfect thing  in your niche, so this question might seem counterintuitive at first. However, the idea behind a minimum viable project  is to eliminate risk by helping you: Create and publish quickly Measure your success Learn to improve You can steal the idea of an MVP by cutting excess stories and tasks that  don't negatively impact your specifications.  This will save your team valuable time during execution while helping you complete your project faster. Remove excess work from your to-do list before you start your projects.Step 7: Estimate The Level Of Effort For Every Story It's one thing to give your team  a deadline to complete a project and another to know that the deadline is realistically achievable. By understanding how much time each task takes to complete (and subsequently rolling that estimation into the story), you'll be able to further understand what stories or tasks you'd like to cut from your project to complete it quicker while also being able to set practical due dates. To do this, you need to know two things first: Who will be accountable for completing each task. These are the team members who'll work together to complete the stories. The level of effort for each task. In other words, how much time will it take the person  you'll assign the task to complete it? For each task,  write down who on your team you think is best suited to complete it the fastest. Then visit with each team member  to ask how much time they'd estimate for every one of  their tasks. Step 8: Plan The Scope Of Your Project As A Sprint Backlog Scope helps you define how much work you'll complete in a certain amount of time. It's the big picture of the project. Your marketing project may  have many specifications and stories, so you may need to break the scope  into phases, which agile marketers call  sprints.  Sprints often occur in two-week bursts in which you prioritize a specific number of stories to be completed. Since you estimated the level of effort for each story- and understand how much time each individual needs to contribute- you can realistically plan your sprints and subsequently know your deadline when the project  will be 100% complete. A great way to  show your entire project scope  to your team is with a project schedule- aka sprint backlog. Step 9: Demand  That You Ship On Time You know that your project will fulfill the specifications and stories.  You also know your deadline is realistically achievable. So make sure you publish on time by preventing project thrashing- otherwise known as scope creep and last-minute changes- before you begin executing. Seth Godin has the best advice I've ever seen on this topic. Read  Linch Pin  to get the full scoop- and  for your marketing project management, start here: Set the date when you'll publish. This is when  you'll launch your project no matter what. Involve others in your initiation and planning process and write everyone's ideas down. This is important for your big wigs because, as Seth says, "This is their big chance." Show what you plan to do.  Give them the opportunity to thrash your plan before you start executing. Changes now are alright, but once your team starts executing, this  thrashing  will dramatically impact your deadline. Give them  an opportunity for one final review. Seth says, "Make sure everyone understands that this is the very last chance they have to make the project better." Revise the project blueprint into a final, comprehensive outline. Show your plan to the  big wigs and ask, "If I deliver what you approved, on budget and on time, will you ship it?" Only start executing once you get your yes. No maybes. Then deliver what you promised, thrash-free. This  simple process should prevent scope creep, last-minute modifications, and other nitpicking  with small details because you've nailed the big picture. Execute Your  Marketing Project With A Clear Content Creation Process Step 10: Assign Tasks For Your Upcoming Sprint To Your Team It's finally time for your team to start creating content for your project! You just need to assign them the tasks to complete. The best way to begin is by choosing a marketing project management tool that will help you: Manage your entire team  and easily assign them their specific tasks to complete. Assign specific deadlines for tasks to be completed on specific calendar dates. Automatically notify your team  that  you've assigned them a task to complete. Automatically remind your team as a due date for a task approaches. If you're planning a recurring project- like blog posts or social media campaigns- it's also helpful  to find a tool that helps you create your ideal workflow and save it to reuse on similar projects. Well, it just so happens that is a  marketing project management tool designed to help you collaborate with all of those things. ;) Agile product managers refer to this kind of functionality as a task board. Whether you use to  efficiently manage your process or not,  you're looking for a system to help you: See  which tasks are completed, which should be  in progress, and which are coming up. Understand which tasks are overdue that may cause you to miss your deadlines. Step 11: Communicate With A Tool That Keeps Collaboration In One Place While emails serve nicely as notifications and reminders to help your team get into the system where you manage your projects, they're not so great for managing project communication. That's where it's nice to manage your team communication around the project in the collaboration tool where you manage everything else. There are a few qualifications to make this work for your project: Avoid email to manage your project communication. Email forwards and strings  can miss some replies to sender only, which can cause team members to miss critical information on your projects. Agree as a team  to communicate consistently with the same tools for your specific purpose. This will help you maintain  one version of the truth for all project communication to help the team collaborate more efficiently. Keep your comments, notes, and progress reports in  the same tool where you manage your task board or workflow. This is especially important if you manage multiple projects at once. You can rock that advice with  nearly any  project management tool, but there's one designed to help marketers like you manage their projects better.  It's *ah hem* . Monitor And Control Your Project To Meet Your Deadlines Monitoring and controlling happens at the same time as your team executes the project. Step 12: Hold Daily Scrum Meetings To  Monitor Your Progress Scrum is a daily meeting everyone working in a current sprint attends. These informal touch points are most effective with small teams who are collaborating on completing a story together. You'll lead the touch point  with a simple itinerary with everyone sharing: What they did yesterday to make progress on your sprint. What they're going to do today for your sprint. Any roadblocks that may prevent them from executing. This helps your team stay accountable while giving them the chance to ask for help as needed. As the project manager, it's your job to proactively prevent those roadblocks from happening if you can. Otherwise, it's now your job to react and  remove the obstacles from your team's ability to execute. At each daily scrum, end the touch point by asking, "Who has roadblocks that are already or might prevent you  from executing?" Sometimes, this is when someone will speak up, even after they've already shared their progress reports. Step 13: Manage Your Burn Chart To Estimate How Much Work Is Left In Your Project Your project burn chart is a  graph that  compares your completed work to how many sprints are remaining in the project's scope. Another way to visualize  this is to analyze your percentage of tasks completed. Your marketing calendar shows a handy percentage completion rate for your project: This practice- combined with reviewing which tasks should have been completed in the past but have not been checked off your task board- will help you  keep team members accountable for completing their work and will keep your project on tack to hit your deadline. Agile product management processes often suggest that you  spell out  the definition of done for your project to help the entire team understand when the project is complete. The percentage completion rate is an excellent way to explain this to your team: A  story  is done when you  complete 100% of your tasks. A sprint is done when  you complete 100% of the tasks for the stories that make up the sprint. And a project is done when you complete 100% of the tasks for all of the stories within the sprints that make up the project. Step 14: Fail Fast To  Get Back On Track ASAP Even the best project managers hit snags that  take their team's focus away from the tasks and stories that will fulfill their project's specifications. Those are moments when you, as a project manager, need to step in immediately to get your project back on track. You can do that by identifying whom on your team  needs a guiding hand, and  asking them four simple questions: What happened? Why did this happen? How can we make sure this doesn't happen again? How can we get this project back on track? These questions help your team member identify the issue and the method to solve the problem now and in the future.  You just helped them self-correct! Step 15: Host Sprint Reviews To Celebrate Your Accomplishments Toward Project  Close-Out While you took Seth Godin's advice on getting approval to ship your project on time no matter what, your stakeholders probably want to see the progress you're making as the project continues. That's  exactly what sprint reviews are for. Schedule a half hour touch point at the end of every sprint to review  the stories  you've completed. Gather feedback from those who need to know what's going on. Just remember that you're employing Eric Ries' theory on the minimum viable project. That means you should document what your big wigs are saying, but that will not impact your upcoming sprints  or modify your deadlines because they've already signed off for approval. Later, you can plan the notes you take in this meeting as a post-project sprint to button up the outstanding items after you publish if necessary. However, these modifications aren't in scope for your project now, so you should not change your direction. Make this review fun for everyone- it's a celebration of accumulated hard work with 100% of your tasks done for an entire sprint! Close Your Marketing Project And Move On To The Next Step 16: Host A Retro To Learn From Your Success Your project is done when 100% of the tasks within the  stories that make up your sprints are complete.  Ship it now! There's just one thing left to do... and that's to learn how to improve your  marketing project management process before you initiate your next project. Traditional project management often calls for a post implementation review. It's a meeting where you invite your team to ask them three simple questions: What went well? What went wrong? What could we improve for the next project? Agile product management follows a similar approach, calling their post-project touch point a retrospective. The goal is the same- - but the questions you ask in the meeting vary slightly: What should we start doing? What should we stop doing? What should we continue doing? Combine those two sets of questions together for a 30-minute meeting, and you'll leave with dozens of lessons learned that will help you improve your marketing project management process next time. How Do You Manage Your Marketing Projects? Whether you use as robust of a marketing project management process as this or not, I know you've found at least a few helpful takeaways from this post. If you're ready to manage the execution and monitoring phases better than ever, try ! It's your marketing project management software designed to  get you organized.