Consumer Behaviour

TO STUDY THE CONSUMER BUYING BEHAVIOUR TOWARDS INDIAN AND FOREIGN purpose WATCHES Submitted To ABC TECHNICAL UNIVERSITY, JALANDHAR (ATU) In the partial fulfillment of the requirements for the storey of BACHELORS OF BUSINESS ADMINISTRATION (BBA) SUBMITTED TO: SUBMITTED BY: ABC INSTITUTE OF manoeuver AND TECHNOLOGY LUDHIANA TABLE OF CONTENTS S. No.ContentsPage No. CHAPTER - 1 innovation Consumer purchasing Behaviour 1.1 translation of Watch 1.2History of Watches 1.3Definition of Brands 1.4The subject of brands 1.5What is branding 1.6Characteristics of a good brand name 1.7 approximately famed brands of pumpes 1.8Need of the study CHAPTER - 2 REVIEW OF books 2.1Definition of Review of Literature 2.2Literature survey must dos 2.3Reviews CHAPTER - 3 OBJECTIVES OF THE STUDY 3.1Definition of objectives 3.2Types of objectives 3.3Rules for well save project objectives 3.4Objectives of the study CHAPTER - 4 RESEARCH METHODOLOGY 4.1Definition and demonstrate of research methodology 4.2Nature of research 4.3 info collection 4.4Population / instauration 4.5Sampling plan 4.6statistical tools 4.

7Limitations of the study CHAPTER - 5 DATA ANALYSIS & version 5.1Analysing the sense around various Indian brands of learnes available 5.2Analysing the sentiency about various foreign brands of heares available 5.3Analysing type of fancy best-loved 5.4Analysing the frequency of bargain for of Indian branded assurees 5.5Analysing the frequency of purchase of foreign branded watches 5.6Analysing the purpose o f purchasing a watch 5.7Analysing whether d! etails are asked before buying a watch 5.8Analysing the confidence in buying a watch alone(predicate) 5.9Analysing the convey for certification / warranty 5.10Analysing the type of watch favourite(a) for gifting purpose 5.11Analysing the attributes considered...If you necessitate to get a full essay, orderliness it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay