Kraft Food Company

kraft diet Company was founded by James kraft in 1903. kraft started off by selling wholesale high mallow in Chicago, they later on expanded, distributing to oer 30 specialty cheeses under the urinate kraft and Elkhorn. By 1920 kraft paper began to plenty produce specialty cheeses which were thus exported to Canada and Europe. They later established plants in England and Germany. James Krafts development to new-made products and the intake of innovative advertising methods led Kraft to be an early aimr of tout ensemble communications media and as early as 1911 they were advertising on Chicago majestic trains, using outdoor billboards and mailing circulars to sell grocers.Kraft was also the first to use colored advertisement in subject area magazines. By 1933 Kraft began using radio receiver for advertising as well. Krafts innovation is also witnessed by the mental hospital of products such as Velveeta in 1928, Miracle work over salad dressing in 1933, Kraft macaron i and cheese dinner in 1936, Parkay margarine in 1940, sliced processed cheese in 1951, and Cheez Whiz in 1952. Kraft is earlier operated as a subsidiary to early(a) larger corporations, the first being issue Dairy Company in 1930.Kraft was later purchased by Philip Morris in 1988 for xii million, nine hundred thousand dollars. Morris then merged Kraft with General Foods social unit in 1989, creating one entity known as Kraft General Foods Inc. , making it the largest aliment company in the United States and the blink of an eye largest in the world. Philip Morris then acquired Nabisco in declination 2000 and immediately began to integrate it into the trading operations of Kraft Foods and Kraft Foods International.In 2001 Philip Morris created a new holding company for the combined operations know as Kraft Food Inc.. Kraft Food then had both main units, Kraft Food northeastward America and Kraft Foods International with 2 chief executive officers (CEOs) Betsy D. Holden and Roger K. Deromedi respectively were get wind co-CEOs of Kraft Foods Inc.. In June of 2001 Philip Morris sold 16. 1 percent stake to the public, making it the bite largest initial public offering in United States history.