Marketing Communications

We atomic number 18 a small business in a large metropolitan area, specializing in designer womens robes. Our nerve is creating an integrated merchandise communication plan to increase our guest base. In the past we flip gradeed a younger demographic of women. Demographic and psychographic information is in-chief(postnominal) in developing trade communications. The two demographic target areas for us to increase our client base pull up stakes be abundant woman the startle on of 45 and elder. The two psychographics target areas for the composition allow for be social class and lifestyle. These are the areas that we are passing to target which will increase our customer base and organise our organization more profitable. Demographics Demographic information is very most-valuable in developing marketing communications because it helps show what groups are in the world. Also demographic information is very important in determining a clear picture of what the population whitethorn like or dislike and be provoke in. slackly speaking the common demographics are race, age, location, income, religion or marital status. My rationale for choosing the affluent woman 45 and older is because in todays marketplace too often media trouble is given to the younger age groups.

Also the affluent and 45 and over demographic has more disposable income and demonstrate decisions concerning expense in their households. They are college educated, established and professional, some of which may have no kids, or kids about to enter college themselves. They c ould get our clothing for themselves and th! e young population. Psychographics The two psychographics target areas for the organization will be social class and lifestyle. Psychographic information divides the market into groups ground on social class, lifestyle, and personality characteristics. It is based on the assertion that types of products and brands an individualistic purchases will reflect that persons characteristics and patterns...If you want to get a in force(p) essay, order it on our website: BestEssayCheap.com

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