How the company seeks to deliver customer value Essay

How the company seeks to deliver customer value - Essay Example Introduction of the Apple Macintosh has engaged in numerous products launches that  have been met  with much anticipation. For instance, Apple iPhone  has been considered  an elegantly designed  device  for sending and receiving  information. The iPhone has a combination of  smart  phone capabilities with  natural  graphical interface projected on a large multi-touch display. Apple’s marketers focus on consumer behaviours in order to improve their marketing strategies and foster an understanding of how the consumer thinks feels and selects between various alternatives (Solomon, 10). These marketers also focus on psychology of consumers and influence of environmental conditions such as a culture, family, signs and media. In fact, this entails the focus on consumers’ behaviours while making purchases and other decisions. Nevertheless, there are limitations concerning consumer knowledge or ability to internalize information that can influence their de cisions and results of marketing strategies. On other hand, focusing on consumer behaviour considers motivation of the consumers to making various decisions strategies among different products in levels of significance and interest (Hawkins, Best and Coney, 4). Study of consumer behaviours enables Apple marketers to improve their marketing campaigns and strategies in a way that is effective in process of reaching the consumers. Therefore, this paper will focus exploring the way Apple deliver value to their customers based on the 4Ps, product, price, promotion, and place. Nonetheless, in order to understand the process through which Apple deliver quality to their customers, there is need to explore their relationship with consumer behaviour and marketing (Schiffman and Kanuk, 20). Moreover, there is need to focus on consumer reception to advertisements, and learning their schedule in advertising. On the other hand, Apple’s marketers have a great understanding of the way produc t are adopted by few consumers and a spread occurs later, leading to rest of the population learning that there are new products. In this case, as marketers, they ensure that the products are financed and available until the target market share is acquired. Besides, they focus on creating a good impression to the initial customers, since they take the role of influencing the other customers. 2. Organization’s Objectives Apple has revamped its products  and service line  in order to  offer  commodities, which could facilitate the delivery of the tightly integrated  experience  of the user. The Company has been making effort by remaining committed to the market with the PC products focusing on homes and lifestyles of the consumer. The Apple Inc has also sustained their  position  through technological innovations and new retail strategies. However, as a typical organization, Apple has several organizations’ objectives such as; 1. To offer quality products and services to customers in a way that meets their expectations. 2. To maintain their leadership in technology and device market, thereby sustaining their competitive advantage. 3. Maximize their profits and grow their organization, while remaining socially responsible in the community. 3. Product and Brand portfolio Product is an element used in referring to things that can be