Package design and the consumer behavior Essay Example | Topics and Well Written Essays - 750 words

Package design and the consumer behavior - Essay Example Other markets who might in the past have been scathing about the marketing profession and its contribution are being forced to take notice of research that suggests that 'people really do make the difference in choice of noodles'(Marchington and Wilkinson, 2002). Before the discussion is going any further, it is crucial to get the same understanding about the Consumer Behaviour itself. According to a small number of sources, Consumer Behaviour studies the process of a buying decision of customer (in group or personage). Basically put, it tries to understand What, Who, When, Where, and Why they consume a product or service. Behavioural patterns have many important implications, both theoretical and practical, for virtually all kinds of Buyer practices including product analysis, purchase, selection, training, development, performance appraisal, compensation, and even company relations (Werner, 2000; cited by Tsaur and Lin, 2004). With the dynamic environment, undoubtedly, each firm attempts to study and understand the consumer behavior due to businesses stay in business by attracting and retaining customers (Arnould, Price & Zinkhan, 2002, p6). As the vital consumer decision-making unit, family are most regularly examined by many marketers because decision making by family differs in many ways from decisions made by an individuals. According to Hawkins, greatest, and Coney, the term of family decision making is the method by which decisions that straight or circuitously engage two or more family members are made (Hawkins, Best & Coney, 1998, p195). Generally, dissimilar motivations and diverse family l ife cycles will cause unusual decision making process. In the meantime, with the different decision making procedure, the dissimilar members of family would play a variety of roles and directly influence the consequence of decision. The Stimulus-Response Model of Buyer Behaviour Sales Presentation Buyer's Hidden Mental Process Sale/No Sale If we analyze then we may know that in the stimulus-response model of buyer behavior, Marketing Stimuli (make up of the marketing mix- product, price, place, and endorsement) and Other Stimuli (such as the financial, technical, political, and educational environments) enter the customers "Black Box" and create certain responses. No doubt, marketers must try to work out what goes on in the "black box" where it can assist them to get better and offer the products and services that customers want. From the Figure 2.1, it can be seen that it has two fractions in the "black box". The first part is "Consumer Behavior" which control how buyers see and respond to the stimuli. The next part is "Consumer Decision procedure" which is the progression to find out what the buyers use to make a decision what buying behaviour is undertaken. Buying Behaviour When You Going To Buy Instant Noodle If we analyze then we come to know that Pot Noodle is a low price and low value product. Effectual branding and packaging is reliable by means of a product mix to meet a diversification of consumer needs. The product has a standing of a contemptible low excellence product this feature is overstated with the semiotic use of soft pornography. Marketers have incessantly promoted their product throughout marketing that associates