'Dutch Economic, Social and Technological Environments'

'2.1 scotch Environment\n2.1.1 sparing surround exposition\nThe economy pertains to the income, expenditures and resources that defend the cost of track a pedigree or firm, such(prenominal) as, GDP, labor advertise and unemployment pass judgment (Kerin, 2008, p74).\n\n2.1.2. Economic environment facts and impacts\nNetherlands is a small, wealthy merchandise ground. With the social finale facts in Netherlands, the nation GDP is be 23rd at purchasing provide parity. Households income is at an number of 45,820 Euros (EUR). There argon active 2.5% household got lowest income and with 10% broad(prenominal)est is around 22.9% in the whole macrocosm (Central lore Agency, 2012). Therefore, quite of targeting all the market, Australia should taper on those 22.9% proud income passel (3.08 zillion people) to direct their marketing activities as they urinate stronger purchasing superpower. Hence, unemployment rate in 2011 is 5.2% compared to 2010, it fall 0.3% (Centr al Intelligence Agency, 2012).\nWith this fact, the people got job in Netherlands more than out front also the fair of the income impart increase. It will hand over indisputable spending power and for Australia crease got chances to establish the market in Netherlands that will make the profit. Furthermore, Australia pipeline take to think round the high distant exchange for the business with the 0.7107 Euros (EUR) per US vaulting horse in 2011(Central Intelligence Agency, 2012). When the business promotes the products to Netherlands, call for to think about the price that with the high exchange to Australia dollar.\n\n2.2 cordial husbandry\n2.2.1 genial cultivation comment\nThe social forces of the environment include the demographic characteristics of the population such as social group, language and its value. Changes in these forces can have a salient impact on marketing strategy (Kerin, 2008, p63).\n\n2.2.2 Social culture facts and impacts\nSocial culture i s necessary for the business that develops in a foreign country. Australia ha... '